becausemaybe blog » Weekend http://www.hellobecausemaybe.com/blog Mon, 06 Feb 2012 06:13:05 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Just Another Sunday http://www.hellobecausemaybe.com/blog/just-another-sunday/ http://www.hellobecausemaybe.com/blog/just-another-sunday/#comments Mon, 06 Feb 2012 06:12:21 +0000 nel http://www.hellobecausemaybe.com/blog/?p=353

Today was spent in the Studio working on an advertising campaign for Stride gum. Every year, The One Club puts on a student competition and one of the briefs is for Stride (the other two being for PETA, on horseracing and fish). The brief calls for putting together a campaign that focuses on fueling “nonstop nonsense” and targeting mostly teens (ages 13 – 21). Our group got a little stuck on writing nonsensical material so we took scraps of paper and wrote down random words that fit into the following categories: noun, verb, place. We then put them into cups and pulled one of each at random to see what kind of whacky combinations we would get.

Here are a few of our favorites:

  • Hamsters fly a small village in Eastern Europe
  • Dinosaurs trample gym lockers
  • Jumbo shrimp jump fancy dinner party
  • Garden gnome slide marathon
]]> http://www.hellobecausemaybe.com/blog/just-another-sunday/feed/ 0 Signage Sunday! http://www.hellobecausemaybe.com/blog/signage-sunday/ http://www.hellobecausemaybe.com/blog/signage-sunday/#comments Mon, 07 Nov 2011 05:56:10 +0000 nel http://www.hellobecausemaybe.com/blog/?p=329 I spent most of my day today in the Arts District of Downtown LA. The day started off with a meeting at Urth Caffe with a few of the leaders from the various student groups within AIGA/LA. We spent a couple of hours brainstorming and discussing concepts for the upcoming rebranding of the AIGA/LA Education Committee. Afterwards, we migrated to Wurstküche for some delicious sausage!

Being Sunday, Downtown was quite busy…I had to park a little bit further than what I’m used to. But I parked next to a building with this lovely address sign:

]]> http://www.hellobecausemaybe.com/blog/signage-sunday/feed/ 0 What I Do On Saturdays http://www.hellobecausemaybe.com/blog/what-i-do-on-saturdays/ http://www.hellobecausemaybe.com/blog/what-i-do-on-saturdays/#comments Sun, 25 Sep 2011 09:30:17 +0000 nel http://www.hellobecausemaybe.com/blog/?p=319 Today was just supposed to be like any other Saturday…just lounge around, spend time on the internet, work on school projects…But today I had to meet with my group for our building signage project…We took a group trip to Home Depot…one thing lead to another. And we ended up cutting our entire project using the saws in the moulding aisle. And surprisingly, no one complained or stopped and stared.

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